The vaping industry is booming as more and more smokers turn to vaping to help them quit smoking. Vaping offers many benefits over traditional smoking, including less harm to your health, lower long-term costs and more convenience. Plus, there’s a wide array of devices and e-liquids for vapers to choose from.
Table of contents
- Can You Sell Vape Products Online?
- Is Selling Vapes Online Profitable?
- Is It Hard to Sell Vapes Online?
- How Do I Start Selling My Vape?
- Can I Sell My Vape on Facebook?
- How Can I Find Vape Products to Sell?
- Where Can I Sell My Vape?
- How Can I Sell My Vape Online?
- Finding a Payment Processor for Your Online Vape Store
- How Can I Find Vape Wholesalers?
- How to Market Your Vape Products Online
- Contact Bankcard for Payment Processing Solutions
Can You Sell Vape Products Online?
You might be surprised to learn that you can sell vape products online. Many people make a full-time living by selling vaporizers, vape pens, e-juice, e-liquids and other items. The key to success is finding a niche market and building a loyal customer base. For example, some sellers focus on selling only high-end vaporizers. Others concentrate on offering budget-friendly options. You could also sell only refillable tanks and coils or starter kits.
One problem you may encounter is finding a payment processor that allows you to sell vape products. It can be challenging since many banks and payment processors consider vaping a high-risk industry.
Fortunately, there are a few options available. The best option is to choose a high-risk merchant account provider that specializes in helping vape businesses.
Bankcard has years of experience working with high-risk industries, and we know how to help you set up and start processing payments. If you’re ready to begin selling vapes online, contact us today to learn more about our services.
Is Selling Vapes Online Profitable?
There are a few reasons selling vapes online can be highly lucrative.
- There’s a growing demand for vapes as more and more people look for ways to kick their nicotine habit. As a result, there’s a large, expanding market for vapes and accessories.
- Selling vapes online offers entrepreneurs a great deal of flexibility. You can operate your business from anywhere worldwide and don’t need to invest in a brick-and-mortar storefront.
- The high margins on vapes and vape accessories can mean considerable profit.
Is It Hard to Sell Vapes Online?
Selling vapes online can be a bit tricky. Because of the nature of the product, there are some things to keep in mind to be successful.
You must ensure your online vape store complies with all relevant regulations. You can do this by only selling to customers of legal smoking age and having all the necessary warnings, age verification processes and disclaimers on your site.
Staying up-to-date on the latest trends and technologies in the vaping world is also essential to provide your customers with the best possible experience.
Additionally, you must check that your credit card payment processing is secure to protect yourself and your customers. This step is crucial as payment processors consider vaping stores high-risk businesses. Bankcard offers secure payment processing for high-risk industries like online vape stores, so you can rest assured your transactions are safe.
How Do I Start Selling My Vape?
If you can sell your products at a competitive price, selling e-cigarettes online can be very profitable. Take these steps to start:
- Consider the target market for e-cigarettes. There are two main types of e-cigarette users: those trying to quit smoking and those who have never smoked before. The first group is likely to be more price-sensitive, as they’re looking for an affordable way to transition away from cigarettes. The second group is more likely to be concerned with style and trends and may be willing to pay a premium for a sleek, stylish vaping device.
- Factor in the cost of goods sold (COGS). COGS includes the cost of the e-cigarette hardware, e-liquid, shipping and packaging costs. The selling price must be higher than the COGS to be profitable.
- Study the competition. Many companies sell e-cigarettes online, so it’s crucial to differentiate your products and create a unique selling proposition (USP). For example, you might create a business model that appeals to midwestern Gen X smokers looking for an affordable cigarette alternative.
Can I Sell My Vape on Facebook?
Facebook doesn’t allow the sale of tobacco or nicotine products on its platform. This restriction includes electronic cigarettes, vaporizers and other products that simulate smoking.
Most online marketplaces don’t permit the direct sale or advertisement of vaping products. Instead, you can make it easy for customers to find you through search engines like Google. The best way to do this is to create a page for your business and optimize it for SEO. Make sure to include plenty of keywords related to vaping and post regular updates about your products.
How Can I Find Vape Products to Sell?
If you’re interested in starting a business selling vape products, you’ll need to find a reliable source for your inventory.
One option is to find a wholesale distributor that specializes in vape products. These companies typically sell large quantities of vape hardware and e-liquids at discounted prices, which can help you keep your costs down. You can search for wholesale distributors online or ask other vape shop owners for recommendations.
Another option is to purchase products directly from manufacturers. Purchasing from a manufacturer can be more expensive than buying from a distributor, but it may give you more flexibility. You can find manufacturers by searching online or attending trade shows.
You could also create your own vape products. Creating your own products requires more time and effort than purchasing from a wholesaler or manufacturer, but it allows you complete control over your product line.
Where Can I Sell My Vape?
If you’re looking for an easy, affordable way to sell vapes online, you might be tempted to use the popular eCommerce website Shopify. However, there are some essential things to know before you get started.
Shopify’s in-house payment processor, Shopify Payments, doesn’t allow sales of smoking-related products. That means you’ll be stuck using an outside processor and paying Shopify’s added transaction fees, which can eat into your profits. Moreover, Shopify’s terms of service reserve the right to suspend or terminate accounts selling prohibited products. For all these reasons, vape store business owners should avoid using Shopify.
How Can I Sell My Vape Online?
If you’re looking to sell your vape online, here are ten steps to be successful.
- Find a niche. Are you going to sell disposable vapes, e-liquids, vape mods or something else entirely?
- Write a business plan to outline how you’ll make money.
- Make sure to comply with all state and federal regulations. Compliance includes getting a license to sell tobacco products if you plan on selling e-liquids or other vaping devices containing nicotine.
- Find a reliable eCommerce platform that allows you to showcase your products and take payments. If you don’t have any experience with website design or development, plenty of eCommerce platforms make it easy to create a professional-looking online store.
- Price your products competitively.
- Create attractive packaging that appeals to your target market
- Generate attractive listings for your vapes using high-quality photos and well-written descriptions. Be sure to provide all relevant information, such as ingredient lists, warnings and directions for use.
- Promote your store. There are many promotion options, but some of the most effective include SEO, social media and content marketing.
- Provide excellent customer service. Customers who have a positive buying experience will likely return for more.
- Find a payment processor.
Finding a Payment Processor for Your Online Vape Store
If you’ve ever tried to set up a merchant account for your vape shop, you may have been surprised to learn that most payment processing providers consider vape businesses high-risk. Here’s why:
- Vaping regulations are constantly changing, making it difficult for processors to keep up.
- Vape products are often sold online, which makes them susceptible to fraud.
- Many processors are still unfamiliar with the vaping industry, so they err on the side of caution.
High-risk classification can cause many problems for vape shop owners. Finding a processor willing to work with you can be challenging. In addition, high-risk businesses usually pay higher fees, which can cut into your profits. Fortunately, you can take a few steps to overcome these challenges.
Do your research and ensure you understand the risks involved in processing payments for your business. You’ll also want to find a processor with experience working with high-risk businesses like Bankcard. And finally, be honest and transparent with your processor about the nature of your business.
How Can I Find Vape Wholesalers?
There are a few ways to find vape wholesalers.
One way is to search online. You can also find wholesalers at trade shows. These shows are usually specific to the vaping industry and provide opportunities to meet with wholesalers and see their products firsthand.
You can also find wholesalers by word of mouth. If you know someone who owns a vape shop, they may be able to connect you with a wholesaler.
Do your due diligence before working with any supplier to confirm they’re reputable and offer good terms.
How to Market Your Vape Products Online
If you’re selling vape products, you’ll know that marketing your products online is essential to reach the widest audience possible. However, it can be challenging to know where to start. Fortunately, key tips can help you get the most out of your online marketing efforts.
Establish a strong social media presence
Create accounts on major platforms — Facebook, Twitter, Instagram and TikTok, etc. — and post engaging content regularly. TikTok is particularly popular with younger audiences, so if your target market is millennials or Gen Zers, it’s worth investing some time in creating quality content for that platform. Be sure to include links to your website or online store, so interested customers can find you. In addition, paid advertising on social media can be highly effective in reaching potential customers who might not otherwise see your content.
Reach more customers through search engine optimization (SEO)
Search engine optimization (SEO) improves the visibility of a website in search engine results pages (SERPs). The higher the site appears in SERPs, the more likely potential customers will see it. SEO is a complex process, but there are a few simple ways to improve your site’s visibility.
- Identify keywords that potential customers use to search for businesses like yours.
- Incorporate them into quality content that’s relevant and informative. If your site provides valuable information that’s well-written and easy to read, it’s more likely to rank highly in SERPs.
- Make sure your site is mobile-friendly. More and more people use their phones and tablets to search the web, so they must be able to view your site easily on these devices.
Don’t forget about email marketing
Email marketing is often underrated, but it can be a very effective way to reach and connect with customers. Newsletters and special offers keep your business top-of-mind when people are ready to purchase, leading to more sales and increased profits.
Another benefit of email marketing is that it’s cost-effective. You can reach many people with little effort, and getting started is inexpensive. Most email marketing platforms offer free or low-cost plans. Email marketing is also a great way to build customer loyalty. When customers know they can count on you to send timely, relevant information about your products, they’re more likely to buy from you again.
Contact Bankcard for Payment Processing Solutions
Traditional eCommerce payment processors like PayPal don’t allow the sale of electronic cigarettes because they consider them high-risk products.
If you want to sell e-cigarettes in a brick-and-mortar smoke shop or grow your online e-cig store, you’ll need to find an e-cig merchant account solution that can accept high-risk product transactions.
Bankcard provides merchant account solutions for high-risk businesses, including vape stores. Sign up to benefit from almost instant approvals, transparent pricing and expert support 24/7.
Create an account today.